Inside the madness
Sabrina // Executive Director (Creative & Strategy)
With a background in fashion design, Sabrina has spent over a decade pushing boundaries and bringing bold creative visions to life across a wide spectrum of projects. Her portfolio includes collaborations with global names such as MBS, SKII, Ralph Lauren, CDL and UOB, proof she is as comfortable scaling big ideas as she is sketching them from scratch.
A serial entrepreneur, Sabrina thrives on building ideas from the ground up. She is resilient when things get tough, adaptive when curveballs appear, and determined to see every project through with both craft and excellence. Her approach fuses deep research with bold experimentation, and she always brings a sharp wit and sense of humour to the process.
For Sabrina, every brief is a chance to break molds, spark fresh perspectives, and create work that is as intentional as it is inventive.
Priscilla // Executive Producer
With over two decades of experience bringing bold ideas to life, Priscilla has produced high-impact print and video campaigns for global brands like Nike, Singapore Airlines, Adidas, UOB, Visa, and many more. Her career includes serving as an Executive Producer at Frame by Frame, where she honed her ability to deliver regional productions with precision and flair. She believes in doing great work and having a good laugh while doing it.
Thoughtful by nature and fiercely committed by choice, Priscilla is the kind of producer who sweats the details, anticipates curveballs, and makes sure everyone, from talent to clients, feels genuinely cared for. She doesn’t just manage productions; she nurtures them from start to finish.
Driven by heart, hustle, and a healthy dose of humour, she strives to bring out the best in every brief, every team, and every moment on set.
